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A true post-season playoff tournament culminating in the crowning of a Champion
12-team format with 11 games
total – Four rounds with First Round games on home campuses
Elevating the pre-holiday
window with high stake playoff implication games
The playoff fuels fandom and creates a cultural phenomenon all season long
During the new
College Football Playoff
Reached
The Playoffs featured
MOST VIEWED
Non-NFL Sports Event of the Past Year
Increase in Daily Uniques for CFB Content during the College Football Playoff
Growth in total engagements for ESPN’s College Football Playoff social posts
It’s only getting
Bigger and Better from here.
Record Breaking consumption across all screens
Minutes of Live CFP Viewed This Year
+63% YOY
Growth in engagements for ESPN’s playoff social posts
Increase in daily CFB digital uniques during the playoff
Providing more reach and delivering for brands
CFP Brands Earned Lifts in KPIs among College Football Viewers:
Ad Awareness
Purchase intent
Consideration
More fan bases and teams in the playoff hunt
2021-23
2024
6M more fans interested in CFB during the season
More teams and matchups saw greater audiences with expanded CFP stakes
Fans Love the Playoff
of fans see the 1-team playoff as an improvement over the 4-team
like/love the playoff expansion
During the new College Football Playoff
The Playoffs featured
Non-NFL Sports Event of the Past Year
The 2025-2026 College Football Playoff is just around the corner
Goodyear Cotton Bowl Classic
Capital One Orange Bowl
Rose Bowl Game presented by Prudential
Allstate Sugar Bowl
Vrbo Fiesta Bowl
Chick-fil-A Peach Bowl
Hard Rock Stadium, Miami Gardens, Florida
A pre-built fund made up of the CFP Sponsorship fee and additional dollars that can be used to support marketing and activation costs for the sponsor around the CFP.
In order to secure a College Football Playoff Official Sponsorship, a brand must pay a CFP Sponsorship Fee.
The fee will provide a brand Official Sponsor status and access to CFP Sponsor benefits such as, CFP Marketing Rights and IP, on-site activation space across CFP Championship Weekend public events, inclusion in ESPN’s Championship Weekend signage plan, tickets and hospitality, CFP multimedia sponsorship opportunities, and more.
A pre-built fund that can be used to support marketing and activation costs for the sponsor around the College Football Playoff.