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A true post-season playoff tournament culminating in the crowning of a Champion
12-team format with 11 games
total – Four rounds with First Round games on home campuses
Elevating the pre-holiday
window with high stake playoff implication games
The playoff fuels fandom and creates a cultural phenomenon all season long
Delivering for brands and fans.
Viewers reached across all 11 games +6% YOY
Most watched non-NFL sports telecasts of the past calendar year
Social video views
Uniques
CFP sponsors see
Lift in ad awareness among ESPN/ABC viewers vs. non viewers
Of Fans say that College Football is ‘on its way up’ or ‘at its peak’ due to the Playoff
The 2026-2027 College Football Playoff is just around the corner
Allegiant Stadium in Las Vegas
A pre-built fund made up of the CFP Sponsorship fee and additional dollars that can be used to support marketing and activation costs for the sponsor around the CFP.
In order to secure a College Football Playoff Official Sponsorship, a brand must pay a CFP Sponsorship Fee.
The fee will provide a brand Official Sponsor status and access to CFP Sponsor benefits such as, CFP Marketing Rights and IP, on-site activation space across CFP Championship Weekend public events, inclusion in ESPN’s Championship Weekend signage plan, tickets and hospitality, CFP multimedia sponsorship opportunities, and more.
A pre-built fund that can be used to support marketing and activation costs for the sponsor around the College Football Playoff.